Product-Service Design for Story Telling

Personal Project| 10 Weeks

GHASEDAK

Ghasedak is a storytelling system aimed at increasing communication between parents and children, especially in underprivileged areas. In this system, in addition to creative storytelling with the help of storytelling boxes, children can sell their stories and use other children’s stories.

Double-Diamond Methodology
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Problem Definition

The quality of parent-child communication plays an important role in children’s development. However, in underserved communities, factors such as busy lifestyles, long working hours, and limited knowledge about effective communication can affect these relationships and children’s emotional and educational needs. This project explores how storytelling can be used within a product-service system to encourage meaningful interaction between parents and children and help families strengthen their relationships.
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User Persona

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Perceptual Maps

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Selected Scenario

The selected idea combines a physical product and an online platform with the goal of creative and collaborative storytelling between parents and children. The idea has two main components: Story Box: A box resembling a projector, using a simple lens to project a phone's image onto the wall, making storytelling more engaging for both the storyteller (parent, etc.) and the listener. Online Platform: A platform with two main sections: story selling and story creation. Users can join, purchase stories, or share their own stories in audio, visual, or text formats. Stories that receive high ratings are added to the story store, and the profits go entirely to the storyteller.
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Final Product

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Website

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System Map

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